Поговорим о продвижении в соц. сетях, а вернее обсудим некоторые фишки Instagram, ведь Instagram дает нам все больше возможностей упаковать свой бизнес без ссылки на внешние ресурсы, например, сайт.
Особенно удобным и уже обязательным иструментом являются Хайлайтс, или как их еще называют Закрепленные/Вечные/Актуальные Сториз/Актуальное.
О том, что такое Хайлайтс и как их применять, я пригласила рассказать Юлию Нечай, дизайнера и иллюстратора, которая создает графику для социальных сетей.
Что такое Хайлайтс?
Для неискушенного пользователя Instagram Хайлайтс – это круглые кнопки под шапокой профиля, на которые можно нажать.
Сначала в 2016 году появились Сториз — альтернативная лента Instagram: посты видны только 24 часа при нажатии на активную аватарку профиля. А уже в следующем году Instagram предложил возможность закрепить Сториз навсегда — так возникли Хайлайтс.
Почему Хайлайтс важны?
Никто не будет листать Ваши посты в поисках нужной информации –банально нет времени. Более того, пользователи уже настолько разбалованы удобным контентом, что зачастую просто ленятся задавать интересующие вопросы.
То есть Хайлайтс не только user-friendly, но и разогревают Вашего потенциального клиента.
Также частой стратегией является давать продающий контент только в Хайлайтс, а в постах – демонстрацию, пользу и развлечение.
Что закреплять в Хайлайтс?
Представьте рубрики любого продающего сайта. Стандартно там будет примерно следующая информация: о нас, товар/услуги , отзывы, FAQ, как добраться/заказать.
Эти же рубрики стоит выносить в Хайлайтс с учетом специфики Вашего бизнеса. Вот еще некоторые идеи: закулисье, процесс, в наличии, прайслист, обучение, отдельная рубрика под каждую категорию товара или услуги, команда, основатели, поездки, расписание, материалы.
Запомните, что обязательной является рубрика “Отзывы”.
Как закрепить Хайлайтс?
Для этого достаточно загрузить изображение как Сториз, далее в нижнем правом углу последовательно нажать : выделить > добавить в актуальное > дать название >добавить.
Какую оформить Хайлайтс?
Содержание.
Традиционно, оформление может быть не таким строго выверенным, как фото постов, но все же лучше постараться для большего охвата.
Непосредственно при загрузке в Сториз Instagram дает множество инструментов редактирования: написание текста несколькими шрифтами и любым цветом, вставка эмоджи, gif, хештегов, геолокации, наложение фильтров, рисование.
Если этого недостаточно, оформляйте в бесплатных приложениях типа Canva, PicsArt, Unfold.
Название рубрики.
Очень важно, чтобы название умещалось в те 10 символов, которые отводит под это Instagram.Если не получается -поищите название среди синонимов.
Обложка.
Уже является обязательной для гармоничного вида профиля. Вот несколько способов оформить обложку.
- Иконки – самый популярный способ.
- Серия изображений без привязки к названию рубрики.
- Вместо изображения — название рубрики, а в графе «название» — эмоджи.
- Надпись для картинки и названия, но обязательно разные.
Обложки можно создать самому в бесплатных программах типа PicsArt и Canvа, или обратится к дизайнеру.
Надеюсь, эта статья про фишки Instagram в виде Хайлайтс оказалось полезной, а если остались еще вопросы, задавайте их Юлии в ее профиле в Instagram.
А если у Вас есть сложности с текстами для своего продающего Instagram аккаунта, сервис Instahelper — именно то, что Вам нужно. Вы получаете не только контент план на месяц, но еще и 15 заготовок текстов на русском и английском языках. ПВсе подробности можно узнать по этой ссылке
Успехов с продажами!
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